Hey there,
I’m Taresh Ghei, a Service Designer and UX researcher. Originally from India, now living in the Netherlands.
Over the past 10 years, I have worked for leading companies across diverse sectors like Mobility, FMCG, Health, & Consumer Electronics, both as in-house and consultant. I’ve been lucky to work on projects from rural & urban areas in India to high tech medical facilities in Germany, exploring Air transit in The Netherlands and user-centric research and front-end analysis for consumer electronics in the EU region.
Through all these experiences, one thing has stuck with me most – that a product, be it physical or digital, is successful and meaningful when it fits within a complete system or service. User experiences when designed, need to be aligned with customer needs as well as organization needs in order to be impactful. As the world becomes increasingly connected and with the advent of connected products and services, existing product ecosystems suddenly have transformed into complex intricate systems which need a more nuanced and holistic understanding.
This is what I strive to bring across in all my projects - be it strategy, research or design. Having a holistic view that focuses on human experiences, with a strong foundation of business goals.
I am currently searching for opportunities to join as a Service & UX Researcher for physical & digital products. My role in projects and teams varies from:
- Multi-Stakeholder workshop facilitation and co-creation activities
- Design Research to elicit needs, behaviors, values and trends
- Analysis, framing and translation of findings into strategy and Design/Innovation directions
- Concept generation, communication and testing
When not working, you can find me travelling, reading Sci-Fi novels & Manga, cooking delicious food (as my wife agrees) and photographing the world around me.
Always open to discussions and opportunities, please reach out to me at taresh.ghei@gmail.com
WORK EXPERIENCE
Versuni (Formerly Philips Domestic Appliances)
January 2021 - Present
USER EXPERIENCE RESEARCHER
As part of the Floor Care I&D team, I contributed to multiple product launches in different floor care product categories such as Dry Sticks, Vac & Wash cleaners, Robotic vacuum cleaners and canisters.
Played a significant role in the development and global rollout of Philips HomeRun wet & dry robot vacuum cleaners, including their companion app.
Led initiatives aimed at implementing user-centered quality and usability enhancements across various Vacuum and Wash category appliances.
Represent the user and safeguard the user experience throughout the product development lifecycle, from inception through to post-launch surveillance.
Perform structured benchmarking & validation studies in terms of user experience aspects, performance and ergonomics.
Support Roadmap development with actionable consumer insights from data analysis.
Translate user needs into user and product requirements for strategic and successful product development initiatives.
Facilitate effective communication and alignment within different teams, driving innovation and continuous improvement initiatives forward.
KLM Royal Dutch Airlines
May 2019 - Nov 2019
SERVICE DESIGN INTERN | MASTER THESIS
Created the Asix structure for information content which is a communication structuring, design, and dissemination framework which effectively and consistently delivers the most relevant informational content as expected and desired by passengers under conditions of flight disruption.
Responsibilities include user research, observational studies, passengers interviews & questionnaires, KLM quantitative and qualitative data analysis, Expert interviews, context mapping & generative sessions to gain insights and learnings.
KLM Royal Dutch Airlines
Sept 2018 - Dec 2018
CX INTERN
Worked on projects regarding SkyPriority Boarding and KLM Crown Lounge 25 & 52. Projects centered on qualitative research to identify tipping points in the SkyPriority boarding experience as well as the effect of crowdedness in the lounge.
Conducted user research, observational studies, passengers interviews & questionnaires, context mapping & generative sessions to gain insights and learnings which were then translated into tangible solutions.
Tata Elxsi Ltd.
May 2014 - May 2017
PRODUCT DESIGNER
Worked as a full time Product Designer and worked on the design of a variety of Medical Devices, Industrial Products and Consumer Electronics Devices.
Responsibilities include primary and secondary research, user interviews, ideation and conceptualization, physical & digital prototyping and mockups.
NotionInk Design Labs
March 2011 – May 2013
PRODUCT DESIGNER
Sole Product Designer for the second generation of the ADAM series of tablets, accessories and packaging. Worked on concept development, prototyping, defining manufacturing detail, and pre-marketing support.
Product showcased by the Honorable President of India, Shri Pranab Mukherjee, at the National Technology Day Awards, New Delhi, India on 11th May, 2013.
Product commercially available since December, 2013.